CPD have been involved in many re-brands for its clients, our extensive plant and resources enable us to handle large, complex time sensitive projects in-house.

For example, CPD has recently completed a pan-European re-brand for a major plc. This project encompassed our full range of services, which included:

• Working from new design templates
• Setting artwork
• Proofing artwork to over 60 offices throughout the UK, Central and Eastern Europe. This was managed both conventionally, as well as electronically via PDFs.
• Printing - this involved the delivery of a wide range of products including complete stationery ranges for each country, publicity and marketing collateral, and corporate brochures in 11 languages.
• Storage - all pre-launch material was stored in the CPD in-house warehouse facility.
• Distribution - materials were then delivered on a specified time basis to all locations simultaneously.
• Following the re-brand, CPD has commenced a storage and fulfillment service for the client and an on-going contract is now in place.

Design and Electronic Media
An additional element of the re-brand project entailed the design and development of the client’s electronic media requirements.

CPD worked alongside a specialist Marketing Consultancy, appointed by the client, who was responsible for creating the initial strategy as well as overseeing the entire project. The core objective of this approach was to ensure that all creative and branding issues were consistent in both traditional and electronic media - a critical element in cross media application.

Throughout the entire process there were obvious synergies between the businesses and we have continued our relationship since.

Our arrangement is purely a collaboration to offer a full range of products and services to our clients, whether that is an entire solution or specialist elements from each.

If you would like to know more about this service Contact CPD